Mitsubishi Pencil Uni EMOTT New 5 Color Set No.11 MIDNIGHT COLOR/Midnight Color

Lemon (28), pale lavender (new color: 55), violet (12), blue black (new color: 64), black (24)

From EMOTT, a fine point water-based felt-tip pen with the concept of “coloring every day with your own personal colors”
"EMOTT new 5 color set" is now available
4 color groups: nuance color, botanical color, midnight color, virtual color

Mitsubishi Pencil Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Shigehiko Kazuhara) is based on the concept of "coloring your everyday life with your own personal use of color," and is committed to creating a Shinkai product that can continue to draw thin lines as small as 0.4 mm in a variety of colors with a focus on design. ``EMOTT New 5 Color Set'' (reference price: 1,100 yen, excluding tax, 1,000 yen; total 4 types) will be released on September 24th (Friday) from EMOTT's water-based felt-tip pen ``EMOTT''.

The newly released ``EMOTT New 5 Color Set'' is a 5 color group that combines new trend colors and existing colors. The four new color groups, Nuance Color, Botanical Color, Midnight Color, and Virtual Color, are based on natural materials, nature, the quiet night sky, and a virtual worldview, and are proposed color combinations that are easy to get used to.
The ``EMOTT'' 5-color set combines one color group with 5 different colors from previous products, and has been praised by customers for being able to express exactly as they imagined. The case also fits the pen perfectly and can be placed upright, making it easy to carry the case with you. On SNS, there are many posts showing the 5-color set standing on a desk or table together with notebooks and illustrations, and it is a familiar item for people who study or draw illustrations.

About “EMOTT New 5 Color Set”

■Product features
It is a combination of 5 new colors that combines new trend colors and existing colors, and each 5-color set includes a new color that is limited to this set (the 10 new colors will not be released as single colors.) This package has a visual image on the front that can be associated with each color group.
◇No.9　 NUANCE COLOR/Nuance color: Comfortable and peaceful color
◇No.10 BOTANICAL COLOR: Natural colors of flowers that color happiness
◇No.11 MIDNIGHT COLOR: Fantastic color of the quiet night sky
◇No.12 VIRTUAL COLOR: Pop color to enjoy virtuality

■Applications
This product is perfect for writing in notebooks and notebooks, creating cards, and drawing illustrations of natural scenery and flowers.

◇No.9　NUANCE COLOR/Nuance color
Ecru (new color: 46), Ash Rose (new color: 44), Sea Fog (81), Slate Blue (new color: 50), Sax Blue (79)

As a color that fits in with the new normal era of living comfortably and simply with natural materials, we add slate blue, which creates a calm atmosphere, to the cool and minimalist saxophone blue and sea fog, and the pure ecru and ash rose, which are reminiscent of natural materials, give a sense of peace.
◇No.10 BOTANICAL COLOR
Apple green (72), carnation (new color: 62), gladiolus red (new color: 14), beige (45), cork (new color: 29)
As a nostalgic feeling for a life filled with handiwork, where you can spend time admiring nature and feeling the raw materials, cork is added to the rustic apple green and beige cut from natural materials, and carnation and gladiolus red are added to create a gorgeousness and create a sense of happiness.
◇No.11 MIDNIGHT COLOR/Midnight color
Lemon (28), pale lavender (new color: 55), violet (12), blue black (new color: 64), black (24)
Violet, blue-black, and black express a deeply tranquil world. During the magic hour, which begins at twilight, a fantastical pale lavender spreads out, and the glow of the moon and stars is accented with yellow, creating a magical and fantastical world.
◇No.12 VIRTUAL COLOR Pure pink (67), orange beam (new color: 69), emerald green (31), blue (33), light gray (new color: 23)
Pure pink, emerald green, and blue color the virtual world with orange beams that positively illuminate the future. The inorganic light gray in the luminescent clear color creates a harmonious atmosphere, creating a smart impression that is both exciting and fun.

[Product overview] Product name EMOTT New 5 color set
Product name
PEM-SY 5C　No.9～No.12
ink color
・No.9　NUANCE COLOR/Nuance color
Ecru (new color: 46), Ash Rose (new color: 44), Sea Fog (81), Slate Blue (new color: 50), Sax Blue (79)
・No.10 BOTANICAL COLOR
Apple green (72), carnation (new color: 62), gladiolus red (new color: 14), beige (45), cork (new color: 29)
・No.11 MIDNIGHT COLOR/Midnight color
Lemon (28), pale lavender (new color: 55), violet (12), blue black (new color: 64), black (24)
・No.12 VIRTUAL COLOR/Virtual color
Pure pink (67), orange beam (new color: 69), emerald green (31), blue (33), light gray (new color: 23)
Drawing line width
0.4mm

[Reference]
About EMOTT, a fine point water-based felt-tip pen based on white
It was released in April 2019 with the concept of “coloring every day with your own personal colors.” The product name ``EMOTT'' is a coined word derived from the English word ``emotion,'' which means ``expressing one's feelings and sensibilities.'' This product has received high praise, including winning the 2019 Good Design Award and the 2020 Stationery Shop Award (Fusosha).

[Planning background]
In recent years, with the spread of SNS, there are more opportunities for "visual communication" to visually express one's own preferences and individuality. Along with this, there is a preference for designs that emphasize showing and being seen by others, and there is a tendency for people to express themselves through their belongings. We designed this product not only to have high specifications as a writing instrument, such as the variety of inks, good color development, and robustness of the nib, but also to be able to express one's personal preferences such as ``stylish,'' ``good taste,'' and ``cute'' just by holding the product.

[Product features]
■Simple design based on white for both shaft and case
By using white as the base color to make the colors stand out, the design blends in with the surroundings and easily blends into daily life, even when placed in a visible place such as a desk. The shaft has a round square shape, making it easy to grip while maintaining a streamlined design. In addition, we are particular about the case design of the 5-color and 10-color sets, and the design is as simple and stylish as the main body.

■Various lineup consisting of 12 color groups
A wide variety of colors are available, from deep colors to pale colors. The individuality of each color tone is summarized into 12 color groups (Vivid, Passion, Vintage, Island, Candy Pop, Nature, Floral, Retro, Newly Released Nuance, Botanical, Midnight, Virtual) with five colors. This makes it easier to discover color combinations you've never tried before, or discover color preferences you've never noticed before, allowing you to use colors that are more your own.

■Newly developed stress-free pen nib with a durable and durable nib that allows you to continue writing finely.
Unlike traditional fine-point felt-tip pens, the pen core is covered with an outer layer to prevent the nib from collapsing, making it a stress-free pen core that is durable and hard to break. In addition, the outer layer protects the pen tip, allowing it to be used at a variety of writing angles, and allows you to continue writing thin lines of 0.4 mm without changing the line width.

■Newly developed ink that does not bleed or bleed through
Adopting a newly developed water-resistant pigment ink, this ink does not bleed or bleed through, and does not bleed even when wet, making it suitable for writing on bullet journals and other notebooks, drawing illustrations, etc.